TORONTO – Canwest’s MovieTime channel, which replaced defunct digi-net Lonestar last October, has launched a national ad campaign and a free preview across most BDUs for the month of February. The network, which airs 250 contemporary hit movies a month, has also partnered with TVGuide.ca on a quiz-based contest. “No other digital specialty channel is providing the breadth of blockbuster titles that cater to both men and women,” said Canwest’s vice president of marketing strategy, Muriel Solomon, in a press release. “MovieTime truly celebrates people’s love of movies and this campaign was designed to mirror that sentiment. The campaign is...
