Canwest integrates new corporate logo, web site

TORONTO – With the release of its first quarter results and annual general meeting today, Canwest also unwrapped its new corporate logo, a radical departure from its existing and past branding. “Representing many of the best media brands both in Canada and internationally, the new brand and singular name – “Canwest” (note the lower case “w” now) – was developed to affirm a common purpose amongst its properties and reflect the company’s vision for the future,” reads the press release. The new logo (pictured) was inspired by the honeycomb, “considered revolutionary in the engineering world as the design allowed structures...