CanWest boosts product placement in From the Ground Up

TORONTO – CanWest Global has ramped up product placement in season two of From the Ground Up with Debbie Travis, which premieres Thursday night. General Motors of Canada’s Chevrolet and Cadillac, and Transitions Optical have signed on for season two. Advertising agency M2 Universal & MacLaren McCann is designing the campaign for GM and Saatchi & Saatchi for Transitions Optical. The campaign includes commercial production, associative branding spots, contests, product placement and storyline integration. “Our team is dedicated to exploring and creating unique integration and advertising elements for our clients to help them best achieve their business goals and objectives,” said Gaye McDonald,...