CanWest, Air Canada, Celine, team up for cross-platform campaign

TORONTO – A new ad campaign that uses the TV, print and interactive assets of CanWest MediaWorks launches today. CanWest MediaWorks and Air Canada are giving Céline Dion fans the chance to reserve a spot backstage at her 500th show at Colosseum at Caesars Palace, Las Vegas. Entitled ‘You and I in Vegas’, the promotion will give Canadian fans a chance to hang out with the Dion backstage and attend the show that will raise money for 10 local Las Vegas charities. “Partnering with CanWest MediaWorks has given us the ability to develop an exciting integrated promotional campaign leveraging very...