CanCon in jeopardy of becoming invisible as it moves online - CMPA study

OTTAWA - Competing in a universe of “limitless competitive content,” producers are finding that making Canadian content “discoverable” online is becoming a critical component to success. While Canadian producers are now creating a broad range of digital content and products they must also adopt techniques and tools for reaching, engaging and holding on to audiences. That’s one finding from a new survey released by The Canadian Media Production Association (CMPA) that examines the critical role of social media and online marketing tools to enhance the ability of audiences to find, or discover video content online. Discoverability: Strategies for Canadian Content...