Cancon discoverability: Canadians want more done, says Telefilm study

MONTREAL — On National Canadian Film Day, Telefilm Canada Wednesday released a new study on Canadian audiences and audiovisual content consumption habits, which reveals an overwhelming majority (73%) of Canadians would like to see more promotion of Canadian content. The study was commissioned by Telefilm and conducted by Leger as a web-based survey between October 23 and November 6, 2020, among English- and French-speaking Canadians 18 years of age and older. A sample of almost 100 Canadians aged 13 to 17 were also surveyed. In total, 1,875 respondents completed the full questionnaire. Here are some highlights of the study: On...