Canadians watching more TV shows, non-traditional videos: report

TORONTO – A new audience study has identified two groups of Canadian viewers as primary targets for homegrown content.Understanding and Engaging with Audiences was commissioned by Telefilm Canada in partnership with the Canada Media Fund (CMF), Creative BC, the Ontario Media Development Corporation (OMDC) and the Société de développement des entreprises culturelles (SODEC) and conducted by Nielsen.According to the report, Canadians are consuming more content across all mediums. Compared to last year, viewers said they watched 13% more TV shows, 3% more movies, 15% more non-traditional videos (such as YouTube, Web series and shorts), and 2% more documentaries. More than half...