Canadians want more mobile media, which influences purchasing, says Bell

TORONTO – Canadians have not just embraced mobile advertising, 65% of mobile media users said that mobile media can influence them to buy a product or service.That’s just one of the preliminary findings from Bell Media’s fourth annual Canadian Mobile Media Snapshot which this year revealed a strong link between mobile media use and brand awareness, favourability and purchase intent.“The importance of mobile in daily life has already been well established”, said Jonathan Dunn, associate director of mobile sales and marketing for Bell Media Digital, in the report’s press release. “What these findings underline is a clear opportunity for brands...