Canadians want free mobile content, no ads, survey finds

TORONTO – As avid users of technology, Canadians continue to seek free content and are relatively advertising adverse, according to a survey conducted by KPMG.In its most recent version of the Consumers & Convergence IV survey, the audit, tax and advisory firm found that:- 85% of Canadians are not willing to pay for access to site content through their mobile phone and would look for the same or similar content elsewhere through a free site, compared to 76% in the U.S. and 57% globally; and- In Canada, advertising in exchange for lower prices or free content/services is more willingly received...