Canadians trust TV for news and advertising during pandemic, says thinktv

TORONTO — Canadians are still spending more time watching TV news during the Covid-19 pandemic, and their trust in TV news has grown, according to new research by Ipsos conducted on behalf of marketing and research association thinktv. The TV in a Pandemic: Our Attitudes and Behaviours report is based on online interviews with 1,000 Canadians across the country from May 5 to 7. In addition to looking at changes in TV viewing habits during the pandemic, the survey also asked Canadians about their perceptions around television, advertising and buying behaviour. Almost half of Canadians surveyed (49%) said they have...