Canadians still not convinced on PVRs

TORONTO – Adoption rates in Canada for personal video recorders (PVRs – or DVRs, as they’re known Stateside) are still modest and many Canadians aren’t sure they’ll ever get one, says new research from CTAM Canada. The organization’s most recent “In Touch” research shows a modest level of PVR adoption in Canada (11%) and attributes this low rate (as compared to the States, where some markets approach 40% penetration) to a lack of consumer familiarity north of the border. “One key finding showed that… (22%) of Canadian, non-PVR owners say they are likely to acquire one in the future. The same...