Canadians skeptical of truth, accuracy of online ads: ASC report

TORONTO – While the majority of Canadians say they get value from advertising and find it helpful in consumer decision‐making, they also report significantly less comfort with the level of truth and accuracy in online advertising than in advertising in traditional media, says the Advertising Standards Canada (ASC). According to the 2014 Consumer Perspectives on Advertising Report, conducted by The Gandalf Group for the ASC, Canadian consumers accept that online advertising helps pay for content, but close to half of respondents said they are more likely to trust a digital ad if it resembles one they have seen on television or...