Canadians question truth, accuracy, as ad complaints rise: Ad Standards

TORONTO – Driven by complaints about the non-commercial advertising sector, Canadians lodged more complaints about advertising in 2017, says Ad Standards.In its annual Ad Complaints Report, Ad Standards said that it received 1,808 complaints from consumers about 1,322 advertisements in 2017, up from 1,639 complaints about 1,237 ads in the previous year. Of that, 1,172 complaints met the criteria for acceptance under the Canadian Code of Advertising Standards. While 224 were administratively resolved by staff, the independent Councils adjudicated 218 complaints about 72 advertisements. Of these, 173 complaints were upheld about 46 advertisements.For the first time ever, Ad Standards received...