Canadians prefer brick-and-mortar stores when shopping for wireless; Koodoo ranked tops: J.D. Power

TORONTO – While Canadians opt for online shopping for many purchases, nearly two-thirds (63%) of customers who have purchased a wireless device over the past six months did it in a physical store, according to a new J.D. Power report.The 2018 Canada Wireless Purchase Experience Study examines wireless carriers’ performance across sales-related activities in stores, over the phone, and online. Satisfaction is measured in six factors: store representative; online purchase; phone purchase; facility; offerings and promotions; and cost of service. Fielded in February-March 2018, the study is based on responses from 3,605 wireless customers with a postpaid plan from an eligible...