TORONTO – A survey done for Rogers Communications, Canada’s largest wireless company, says that Canadians are pleased with their cell phone service.
A total of 1,500 Canadians were surveyed in February by the Strategic Counsel and collectively, ‘”overwhelmingly” said they were happy, says the press release.
The survey said 82% of wireless users believed there is enough or more than enough choice in the number of wireless service providers. Of those same users, 84% believe that the number of handsets or models of wireless phones available to them at the time of purchasing their last wireless phone was enough or more than enough, according to the press release.
Those users were also asked whether there was sufficient choice in the price plans available to them, “and 73% indicated that there was enough or more than enough choice.”
The survey also indicated that 82% of wireless users were satisfied or very satisfied with wireless phone coverage. Canadians also were satisfied (61%) with the features and technologies available with their wireless phones.
Overall, a majority of those surveyed (59%) described good or very good value for money spent on their cell phones. Eighty one percent (81%) said that it was important that Canadian companies provide wireless service to Canadians.
"At Rogers, we believe our business should be driven by the customer. This research represents the voice of the customer, unlike recent industry studies," said Rob Bruce, President, Rogers Wireless, likely a reference to the survey, much-derided in the industry and mentoned in this story, which said Canada’s wireless industry lagged behind several African nations.
The survey was conducted in February 2007 by the Strategic Counsel and has a national sample size of 1500. There is a margin of error of plus or minus 2.5% 19 times out of 20.
