TORONTO – Some 70% of Canadians say that YouTube is their first stop for learning and how-to content, which in turn has spawned a wave of new Canadian content creators, says new research from the Faculty of Communication and Design (FCAD) at Ryerson University.Watchtime Canada examines the role of YouTube in Canada's media ecosystem, and suggests that the platform is a unique service that has achieved significant positive outcomes with respect to diversity, employment, domestic popularity, global export and global access.According to the study, YouTube has facilitated the rise of a new group of 160,000 Canadian creators, including 40,000 who...
