Canadians aren't loyal to mobile apps, finds study

TORONTO - Canadians are loading up on mobile apps, but only find a few useful, according to new research from LoyaltyOne.After surveying 2,858 Canadians last June, the study found that the average smartphone user has downloaded 25 apps, but on average, only five of them are used daily. This means an app has only an 18% chance of landing, and staying, on a consumer’s main screen. According to Jeff Berry, senior director of research and development at LoyaltyOne, the most successful mobile app offers consumers convenience, savings, and entertainment, and is simple to use.“It’s tempting to use the intimacy of mobile...