Canadians are staying home and tuning in

TORONTO – Canada’s marketing and research association dedicated to television, thinktv, confirmed what we wrote about earlier this week: As Canadians shelter at home in greater numbers due to the Covid-19 crisis, television audiences are growing. In a communique to members Thursday, thinktv noted average daily television viewing has increased by 12% for A25-54 and 14% for A18-34 YOY (Total Canada) with growth across almost every daypart, while time spent has grown from 23 to 25.7 hours/week (2+). Increases are even higher when sports networks (which have seen large drops in viewers) are left out of the calculations. News has...