Canadians are “cord jumping” to find the content they want: MTM

OTTAWA – A growing number of options for accessing TV and video content has given rise to “cord jumping”, where consumers hop on and off of services to ensure they get what they want when they want, says the Media Technology Monitor (MTM).With service providers, especially OTTs, making it easier than ever before to join at will (i.e. no cancellation fees or start up charges), 1 in 8 Canadians have suspended their TV or paid video streaming service with the plan to re-subscribe later, according to the research.The main reasons for cord jumping include: To save money; My favourite shows...