Canadians affected by digital transition in no hurry to act, report finds
TORONTO – The majority of Canadians that will be impacted by the upcoming digital transition are aware of it, but are in no rush to find a new way to watch their favourite shows, according to a new study from the Media Technology Monitor.The report, Canada’s DTV Transition: Are Canadians Prepared, is based on telephone interviews conducted in March 2011 among 4000 Canadian adults - 2000 Anglophones and 2000 Francophones. It explores how many Canadians receiving off-air TV are prepared for the transition on August 31, 2011, how many are aware of the impending changes, and their expected actions.The report’s...
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