CANADIAN WIRELESS CONFAB: Carriers set to deliver richer (TV, video, music) mobile user experience

TORONTO - Wireless technology customers are ready to move beyond voice and text messaging applications to an increasingly more sophisticated mobile user experience. That was a key message delivered by several speakers at the Canadian Wireless Telecommunications Association (CWTA) “Work.Live.Play.” conference, held this week in Toronto.Whereas text messaging was viewed as the lowest common denominator, from a technology perspective, to attract mobile consumers two to three years ago, today’s wireless customers desire a much richer user experience, said Dean Tseretopoulos, vice-president of interactive mobile solutions at MyThum Interactive during a panel discussion.Toronto-based MyThum Interactive is a mobile technology enabler for...