Canadian viewers prefer TV series to films: study

MONTREAL - Canadians are opting for TV series over feature films, and most film-viewing is done at home through television, according to a new study on the way Canadians choose their audiovisual content.Commissioned by Telefilm Canada, the Société de développement des entreprises culturelles (SODEC) and the Canada Media Fund (CMF), and based on results of focus groups convened across the country, the study also found that consumers are increasingly seeking on-demand access to audiovisual products across a wide variety of platforms.The study aimed to provide a better understanding, from a qualitative perspective, of consumers' new expectations, of how they make their...