Canadian Super Bowl ads on par with U.S. spots? Study says yes

TORONTO - Fourteen of the top 20 most-engaging ads in CTV’s broadcast of Super Bowl 50 earlier this month came from advertisers exclusive to the Canadian broadcast, while another four had a unique ad targeted to Canadians.That’s among the findings of a new viewer engagement study commissioned by Bell Media and conducted by research company Brainsights. The study used portable brain wave readers, known as electroencephalograms, to measure the brain activity of 54 adult Canadians as they watched the big game. They then mined the resulting data to determine which advertisements drove the greatest response in the brains of the audience.The top...