Canadian Soccer Business and Corus Entertainment’s StackTV last week announced a new partnership designed to support the continued growth and visibility of the Canadian Premier League (CPL) and the sport nationwide.
The partnership will see StackTV featured as the front-of-kit sponsor for the CPL’s Inter Toronto Football Club (formerly York United FC), alongside digital content integrations across CPL and OneSoccer platforms, fan engagement and contesting opportunities to be rolled out throughout the season, and national visibility for the CPL across Corus’s media portfolio, including via on-air ads on both Global TV and Corus radio stations across all key markets in Canada and via digital placements on StackTV.
“We’re thrilled to partner with the Canadian Premier League on this collaboration bringing STACKTV into the heart of a deeply connected Canadian soccer community,” said Jennifer Abrams, senior vice president of content and marketing at Corus Entertainment, in a press release. “By connecting STACKTV with highly engaged fans through the front-of-kit sponsorship of Inter Toronto and league-wide media and digital programming, this partnership allows us to extend our reach, support the momentum of Canadian soccer, and align the brand with a national fan community. We’re excited to see the STACKTV brand come to life on the field!”
“Media and storytelling play a critical role in how sports grow, connect, and endure,” said Michael Beckerman, chief operating officer of Canadian Soccer Business. “This partnership with STACKTV reflects our responsibility to bring Canadian soccer into the national conversation through extensive on-air and digital promotion. By expanding our reach across both digital and linear platforms, we’re helping elevate our clubs, players, and competitions to build deeper, lasting connections across the country.”
Canadian Soccer Business represents a suite of top-tier national assets central to the sport of soccer in Canada. This includes representation for all corporate partnerships and media rights (broadcast and distribution) related to Canada Soccer’s core assets, including the men’s and women’s national teams and the Telus Canadian Championship, along with all rights associated with the Canadian Premier League and League1 Canada.
