Canadian seniors less likely to cut, shave, the TV cord: MTM

OTTAWA – While Canadian seniors still prefer traditional media outlets like television, radio and newspapers, they also prefer to use their tablets to access the Internet, says new research from the Media Technology Monitor (MTM).A Profile of Seniors’ Media Technology Adoption and Use: Analysis of the English-Language Market profiles Anglophone seniors and their ownership and use of media technology. For the purposes of this report, the senior generation is defined as those aged 71 years and older. While they’ve seen the introduction and advancements of traditional television and radio, they’ve not grown up with publicly available Internet and wireless technologies.Highlights from the...