Canadian radio ad sales up, but fragmentation could hurt, group says

TORONTO – National radio ad sales rose 6.3% in this broadcast year compared with the year before, according to Canadian Broadcast Sales, but adding too many licences in markets could hurt sales as it has in the United States, the group says. The fourth quarter of 2006 saw a “robust” revenue growth of 19% among Canadian stations, CBS said. “The four year horizon for radio looks promising,” said Patrick Grierson, president of CBS. “As conventional television declines as a reach medium and the digital and specialty channels further carve up the audience, radio continues to deliver the ability to reach...