OTTAWA – Despite new over-the-top competitors, Netflix continues to see major growth after over half a decade in the Canadian market, according to new research from the Media Technology Monitor (MTM).
Netflix: Analysis of the English-Language Market looks at the most current Netflix use among Anglophones, in the context of its competition.
Highlights from the report include:
– Currently, 48% of Anglophones report subscribing to Netflix, a 45% increase over spring 2014;
– While Netflix viewers do use a variety of screens to access the service, the TV set remains the main screen for watching content. More than a quarter of Netflix viewers are using smartphones and tablets;
– While Netflix was designed initially as a movie source, Netflix viewers now spend more than half their time watching TV content via the service. They're also more like to binge watch a TV series using the Netflix service.
MTM is the research arm of the CBC.
