Canadian Music Week: Radio promos, the good and the bad...

By Linda Stuart

TORONTO — Create experiences for your listeners that matter. Get people talking about what you’re doing to be top of mind with your audience. Use the power of the team around you when coming up with new and innovative strategies for your station. That was some of the advice offered by three of Canadian radio’s top idea people who spoke at the Radio Interactive Summit, held last week in Toronto as part of Canadian Music Week.The “30 in 45: The Broadcasting ‘Idea Machine’” session promised to deliver 30 great ideas in 45 minutes and Karen Steele, program director for 99.9...