Canadian Music Week: Panellists swap barbs over mobile radio's potential for success

TORONTO – In what turned into a game of we’ll-see-your-swear-word-and-raise-you-two-more, four out of five speakers on a Canadian Music Week panel agreed that mobile radio will be key to the future success of terrestrial radio. At least, once the industry can figure out how to monetize the new business model. The commentators debated digital radio strategies during a panel at CMW in Toronto on Thursday afternoon. “I think mobile is probably the most interesting play for radio right now,” said Rob Farina, vice-president of content for Astral Media in Toronto. “I feel like the transistor radio is back.”However, Farina said...