CANADIAN MUSIC WEEK 2014: Live events the best way to keep people watching TV, but at what price?

By Linda Stuart

TORONTO – In a digital media world where TV viewers can choose when and where they want to be entertained, content producers and distributors are betting big on live events as a way to keep people engaged with their TV channels.“Live events such as the Oscars, Grammys, Golden Globes and BAFTAs are front-and-centre in our coverage planning,” said, Michael Dutton, global director of entertainment products for the Associated Press (AP), who participated Wednesday afternoon in a panel discussion on “The Future of Entertainment” at the Digital Media Summit in Toronto as part of Canadian Music Week 2014.AP licenses video content...