Canadian Music Week 2012: Work the numbers to drive that brand, build loyal listeners

TORONTO – Working hard every day to engage radio listeners in innovative ways to keep them coming back to your station is still the key to great radio programming, according to some of Canada’s top program directors. While that might sound as though they were tooting their own horns, the PDs who spoke Thursday during a special session on PPM (Portable People Meter) audience data at the Radio Interactive conference in Toronto actually came across as pretty humble as they spoke about audience retention strategies for their medium, which has been around for nearly a century, as it fights for...