Canadian Music Week 2012: Content and user experience needs to be killer

TORONTO – Future success in the digital media world isn’t about the gadgets – it’s all about the content and user experience. That was the consensus among a group of industry experts who gathered Wednesday afternoon for a panel discussion during the Digital Media Summit, as part of Slacker Canadian Music Week in Toronto. “There’s nothing clever technologically about the Apple iPhone, fundamentally,” said James Cridland, radio futurologist and managing director for MediaUK, a media industry information web site. “It’s the user experience that makes that product a brilliant product, in comparison to the old clunky things we used to have...