Canadian Live 8 broadcast reaches 10.5 million

TORONTO - Roughly one in three Canadians and 45% of all Canadian households watched some or all of Live 8 on CTV, July 2. It's one of the largest total audience reaches of any single program ever aired on the network. Audiences for the 18-hour, 23-minute broadcast (7 a.m. July 2 to 1:23 a.m. July 3, ET), the longest single-program ever for CTV, peaked at 8:16 p.m. ET when more than 2 million viewers (2.06M) watched Canadian icon Neil Young close out the Live 8 Canada concert with an all-star finale performance of Keep On Rockin' In The Free World....