MONTREAL – Telefilm Canada reports that domestic and international sales of Telefilm projects doubled in 2011 compared to 2010, while domestic box office receipts increased 11.6% to $27.5 million.
According to federal agency’s new Success Index, the performance of its portfolio improved by 23.7% in 2011. The index measures the year-over-year results for the commercial, cultural and industrial success of feature films supported by Telefilm.
The benchmark year for the Success Index is 2010, which was assigned a value of 100. In 2011, the Index increased to 123.7. It says growth primarily stems from the commercial component since domestic box office receipts increased, as well as domestic and international sales doubling.
"Our Success Index is attracting a great deal of interest," said Carolle Brabant, Executive Director of Telefilm Canada. "Domestic box office used to be the only measurement of success but that no longer reflected the true reach of our films culturally, internationally, and on other distribution platforms. The Index is an information, management and promotion tool. As the trends become clearer over the years, it will serve as a useful reference source for Telefilm and the industry. It will also enable us to adjust our strategies if necessary."
The Index consists of three weighted attributes, as follows:
- Commercial component – 60% (40% for box office receipts in Canada, 10% for other domestic sales and 10% for international sales);
- Cultural component – 30% (10% for the number of selections and nominations at prestigious competitive international festivals and events, 10% for awards at certain competitive international festivals and events, and 10% for awards at certain Canadian festivals);
- Industrial component – 10% (percentage of private and foreign financing in productions supported by the Canada Feature Film Fund).
Domestic box office receipts rose 11.6%, from $24.6 million to $27.5 million, thanks to Starbuck ($3.5 million), Le sens de l'humour ($3.4 million), Barney's Version ($3 million), Incendies ($2.1 million), Gerry ($2 million), Breakaway ($1.9 million), Monsieur Lazhar ($1.8 million) and Café de Flore ($1.6 million).
Other sales by distributors more than doubled. Domestic sales (pay TV, DVD, video-on-demand, etc.) rose from $15 million to $34 million, thanks to The Imaginarium of Doctor Parnassus, Barney's Version, Incendies, Mr. Nobody, One Week and Splice. International sales jumped from $22 million to $51 million, due mainly to Barney’s Version, Incendies, Monsieur Lazhar and Le Vendeur.
MONTREAL – Telefilm Canada reports that domestic and international sales of Telefilm projects doubled in 2011 compared to 2010, while domestic box office receipts increased 11.6% to $27.5 million.
According to federal agency’s new Success Index, the performance of its portfolio improved by 23.7% in 2011. The index measures the year-over-year results for the commercial, cultural and industrial success of feature films supported by Telefilm.
The benchmark year for the Success Index is 2010, which was assigned a value of 100. In 2011, the Index increased to 123.7. It says growth primarily stems from the commercial component since domestic box office receipts increased, as well as domestic and international sales doubling.
"Our Success Index is attracting a great deal of interest," said Carolle Brabant, Executive Director of Telefilm Canada. "Domestic box office used to be the only measurement of success but that no longer reflected the true reach of our films culturally, internationally, and on other distribution platforms. The Index is an information, management and promotion tool. As the trends become clearer over the years, it will serve as a useful reference source for Telefilm and the industry. It will also enable us to adjust our strategies if necessary."
The Index consists of three weighted attributes, as follows:
- Commercial component – 60% (40% for box office receipts in Canada, 10% for other domestic sales and 10% for international sales);
- Cultural component – 30% (10% for the number of selections and nominations at prestigious competitive international festivals and events, 10% for awards at certain competitive international festivals and events, and 10% for awards at certain Canadian festivals);
- Industrial component – 10% (percentage of private and foreign financing in productions supported by the Canada Feature Film Fund).
Domestic box office receipts rose 11.6%, from $24.6 million to $27.5 million, thanks to Starbuck ($3.5 million), Le sens de l'humour ($3.4 million), Barney's Version ($3 million), Incendies ($2.1 million), Gerry ($2 million), Breakaway ($1.9 million), Monsieur Lazhar ($1.8 million) and Café de Flore ($1.6 million).
Other sales by distributors more than doubled. Domestic sales (pay TV, DVD, video-on-demand, etc.) rose from $15 million to $34 million, thanks to The Imaginarium of Doctor Parnassus, Barney's Version, Incendies, Mr. Nobody, One Week and Splice. International sales jumped from $22 million to $51 million, due mainly to Barney’s Version, Incendies, Monsieur Lazhar and Le Vendeur.
