Canadian film and TV app-maker Mobovivo expands with Globo TV, Alliance Films

NEW YORK and TORONTO – Brazilian television channel Globo TV, the worlds’ second-largest TV network, and Mobovivo, a leader in online video mobilization, management and monetization, recently launched a second screen companion app for the Brazilian telenovela, Suburbia, a show which premiered with a 32% share, while reporting heavy social network activity. The Suburbia companion experience was developed using Mobovivo’s StayTuned Companion App Platform. The platform interacts with TV programming and advertising in real-time, syncing TV viewing to smartphones and tablets. Smartphone users that see the ads on TV or in the newspaper can use their smartphone camera to automatically...