Canadian documentary viewers eschew online for TV, says report

TORONTO – The distribution of Canadian documentaries on broadcaster portals is only slightly disrupting traditional audience consumption patterns, according to new research conducted by the Documentary Organization of Canada / Association des documentaristes du Canada (DOC). The organization’s first Digital Distribution Report, released Thursday, establishes benchmarks for the on-line distribution of Canadian documentaries, charts how they perform on iTunes, plus tracks how many views NFB.ca receives worldwide and the number of views they draw on mobile devices with their apps. While more Canadians are accessing documentaries on digital platforms, the viewership of individual titles is in stark contrast with the performance...