Canadian broadcasters want to monetize online, without hurting the $6-billion they already make

TORONTO – Now that the largest Canadian broadcast and specialty networks are owned by the big four distributors, look for them to start to push harder at monetizing their online presences – while trying not to negatively impact their traditional TV advertising revenue and access provider programming fees – which totalled about $6.23 billion in 2010, says a new report from Convergence Consulting.As it currently stands, online does little to improve broadcast and specialty networks’ bottom line, says the report, the latest instalment of the company’s ongoing “Battle for the North American Couch Potato” series. Most private Canadian broadcasters and...