Canadian Broadcast Sales launches audio ad platform AudioVelocity

TORONTO — Canadian Broadcast Sales (CBS) today announced the launch of AudioVelocity, a new digital audio platform it says is designed to deliver advanced advertising solutions and real-time measurement to radio and podcast advertisers. Providing enhanced targeting capabilities, the AudioVelocity platform allows advertisers to deliver messages through streamed and on-demand content via connected devices across CBS’s portfolio of leading Canadian broadcasters and podcasters, including confirmed partners Rogers Sports and Media, Corus Entertainment, Pattison Media, Cogeco Media, CBC, Vista Radio, Radioplayer Canada, Golden West Broadcasting, Blackburn Radio, and MBS Radio. “Radio already delivers massive reach, excellent cost efficiency, and demonstrated impact...