Canadian brands score high marks with Rio 2016 as audience engagement soars

TORONTO – The strong performances of Canadian athletes at the Rio Olympics combined with website streaming options and a favourable time zone helped to generate very strong audiences for sponsors and advertisers on TV, digital and social channels, according to a new survey released Wednesday.Solution Research Group’s Sports Marketing Report – Rio Olympics Edition found that eight-in-ten Canadians (79%) nationally said they followed "at least some" of the Olympics on TV or via online or mobile sources, higher than London in 2012 (76%), Beijing in 2008 (74%), and last summer’s Pan Am Games (60%) and the 50% who said they...