Canada’s Olympic audiences strike gold
VANCOUVER – The 2010 Olympic Winter Games were a success no matter how you slice it, and that includes audiences.According to Canada’s Olympic broadcast media consortium, 99% of the country’s population, or 33,148,000 Canadians, “experienced” the Games through its myriad of platforms on television, on-line, in print or on radio over the past 17 days. Not surprisingly, hockey was the biggest draw for viewers. Sunday’s gold medal men’s hockey game officially became the most-watched television broadcast in Canadian history, with an average audience of 16.6 million viewers. Nearly half of the Canadian population watched the entire game on average, while...
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