Cable / Telecom News

Canada needs new branding, policy, for digital world, says Rogers CEO


“Time to stop being defensive”TORONTO – Newly designated with permanent residency status, Rogers Communications CEO Guy Laurence has some advice for the federal government as it begins the complex and difficult work of redefining Canada’s cultural policy.Laurence spoke Wednesday at the Canadian Club in Toronto and said his adopted home faces a “once-in-a-lifetime” position to redefine its brand on a global stage and stake out a leadership position in culture.Canada doesn’t have the gun culture of the U.S. (nor the ongoing electoral circus), has a stable economy and political infrastructure, fewer terrorism worries than other regions, and “on top of...