Canada has potential to become profitable “petri dish” of branded entertainment creation

OTTAWA – While branded entertainment often blurs the fine line between entertainment and advertising, the reality is that it can also help pave the way to greater collaboration in the creation and financing of original Canadian screen content, says a new study from the Canadian Media Production Association (CMPA).On Tuesday, the CMPA released the second white paper of its three-part study, entitled “Branded Entertainment: A New Production Financing Paradigm,” as a prelude to discussions at their annual Prime Time in Ottawa conference next week.“The Canadian Experience” white paper (click here to read the French version) explores the issues faced by...