
TORONTO – The Canada Media Fund and Belgium's Wallimage have established an incentive to encourage the co-development and co-production of eligible interactive digital media projects between transatlantic producers.
With a budget of CAD $600,000, The Canada – Wallonia Digital Media Incentive for Multiplatform Projects is now open for applications and the closing date is February 2, 2015. Projects must be digital interactive content, explore a transmedia approach to content production, innovative or experimental and developed on appropriate platform(s) with regards to content and audiences.
“The CMF is delighted to be working with Wallimage to present an opportunity for Canadian and Belgian producers to partner and create interactive digital content that resonates with audiences in Canada and around the world”, said CMF president and CEO Valerie Creighton, in the news release. “We look forward to a successful working relationship that will deliver new compelling content from talented producers in both countries.”
“Ever since Wallimage has decided to support the Crossmedia sector, our go-to-market model has been the CMF. It is therefore a great honor and a wonderful encouragement to be able to build bridges between producers and service providers from our region and their Canadian counterparts”, added Wallimage CEO Philippe Reynaert. “From now on we’ll be associating Transmedia and Transatlantic!”