Radio / Television News

Canada AM broadcast sparks increase in organ donor registration

TORONTO – Last Friday’s episode of Canada AM entitled ‘Be A Donor’ generated a spike in online donor registration at Ontario’s organ and tissue donation and transplant agency Trillium Gift of Life Network, CTV said. The live two-hour special, aimed at generating awareness and calling to action, featured Canadian organ donation crusader Hélène Campbell in her first one-on-one interview since receiving the gift of new lungs last month.  It also included heart-felt stories of recipients, wait-list patients, donors and families, all encouraging Canadians to take action over the weekend. Trillium’s website www.BeADonor.ca saw 968 new online registrations on Friday alone,...