Campaign urges Canadian women to make time for Lifetime

TORONTO – With less than two weeks to go until its Canadian debut, Shaw Media has kicked off a national advertising campaign to introduce Lifetime to Canadian women. Targeting women 25-54, the off-air campaign highlights series Dance Moms and The Client List, plus layers in a third image piece featuring A-list talent including Jennifer Love Hewitt, Queen Latifah, Lindsay Lohan and Heidi Klum. Together, the campaign aims to promote the brand’s breadth of programming including scripted drama, unscripted series and movies. Out-of-home executions include a “subway domination” at Toronto’s St. George station, plus large-scale billboards in the high-traffic Toronto Eaton...