Cable & Telecom

CityWest transforms its marketing

SAN JOSE and PRINCE RUPERT – Calix Inc. announced today Prince Rubert-based telecom company CityWest is transforming its marketing execution with an integrated solution that uses Calix Marketing Cloud and email marketing platform Mailchimp. “CityWest is using the combination to create highly targeted, relevant, and engaging email campaigns that boost open rates to 54 percent, 262 percent higher than the industry average of 21 percent,” a press release says. The telecom is now able to use “the power of the integrated platforms to automatically share audience segments, enriched with behavioral data, from Marketing Cloud directly into Mailchimp.” Moving in the...

Our industry and COVID-19

We've gathered a number of links where Canadian cable, radio, television, telecom and wireless companies have posted their responses to the Covid-19 pandemic.