CableLabs trials new advertising on cable

LOUISVILLE, CO – A select group of U.S. cable and programming executives saw first hand demonstrations of end-to-end interoperability for a variety of ad formats, some with addressable advertising. The advanced advertising interop event was the latest in a series hosted by CableLabs as part of its support for the development of the capability to deliver new and compelling forms of advertising on cable.The week-long event featured demonstrations for ad formats including interactivity (such as voting and polling and request for information applications), ad insertion in VOD and linear content, telescoping, and graphic overlays on VOD content.The suppliers’ products included ad...