LOUISVILLE, CO – CableLabs has successfully demonstrated interoperability across a number of advertising interfaces as envisioned by industry standards and specifications.
While the week-long event sought to further the capability to deliver new and compelling forms of advertising on cable, the primary focus of this interop was to prove interoperability of the SCTE 130 interfaces. In addition to ad insertion into linear channels, the participants demonstrated inserting addressable advertising into video-on-demand content as well as dynamic enhanced TV application insertion.
“A new feature in this interop was our first use of an SCTE 130 emulator tool,” said Don Dulchinos, SVP of advertising and interactive services, in the announcement. “The tool will help us define recommended practices for SCTE 130 equipment, establish a roadmap toward better compliance testing, and ultimately help MSOs assemble scalable solutions for ad insertion.”
CableLabs’ interoperability events provide vendors with an informal, laboratory setting in which they have the opportunity to test their latest products within CableLabs’ headends and testing environment, determine compliance with industry specifications and the ability of their products to interoperate with other devices in an end-to-end system.
