CableLabs opens up advanced advertising development resource

LOUISVILLE, CO – CableLabs is making the source code and development tools for a new advanced advertising toolset available to vendors and developers under a free community license. The Document Profile Architecture (DPA) toolset is designed to encourage collaboration and development of advertising implementations tied to the SCTE-130 specification set. The SCTE-130 specification set prescribes techniques and approaches for the delivery of interactive and highly relevant advertising messages within cable-delivered video-on-demand and other media environments. By streamlining the testing and validation process for SCTE-130-compliant technologies, the DPA toolset also allows developers to emulate multi-platform architectures involved in the delivery of...