CableLabs, Canoe partner on advanced advertising testing

LOUISVILLE, CO - Canoe Ventures and CableLabs have partnered on Canoe Ventures’ new Innovation Lab and CableLabs’ AdLab, as part of their ongoing collaboration to support the development and deployment of new advanced advertising technologies and services. The first test of the new environment will prototype and evaluate the technologies required for an end-to-end infrastructure based on SCTE 130 standards. The SCTE 130 standard is a multipart specification that defines how advertising-placement servers (ad decisions systems or ADS) communicate with video-delivery equipment (ad managers or ADM). It supports a unified platform for dynamic, addressable, and interactive ad insertion, while merging...